Fit Green Mind
Fitgreenmind is an international social media creator for plant-based food and recipes.
The creator brand @fitgreenmind grew rapidly over the past five years, with the business soon outgrowing its visual identity. The challenge was to professionalise the brand without diluting its tongue-in-cheek, youthful DNA.
The team paired a distinctly feminine, playful color palette with bouncy bubble typography and lively animations. A particular highlight is the illustration system: a cast of vegetable characters that brings to life just how joyful, playful, and anything-but-boring plant-based eating can be.
- Client
- Fitgreenmind
- Industry
- Food creator brand
- Team
- Verena Bahlsen Marina Assreuy Johannes Schmidt Nathalia Milis Julian Fella
- Deliverables
- Brand Positioning Brand redesign Web design & development Brand Collateral
Community Favorites
#easypeasy
#salads
#under15
#tofu
Shredded Hoisin Tofu Tacos with Tomato Salsa
FitgreenSandwich
Pea Mint Salad
Mango Sticky Oats
Pea Mint Salad
Swedish "meatballs" with smashed potatoes
Red Lentil Tofu: a protein-rich tofu alternative
Bagel Salad - sandwich as a crispy salad
FitgreenSandwich
Pea Mint Salad
Vegan Mozzarella
Vegan Parmesan
The best glazed tofu
Vegan Mayak Tofu
Onigirazu
Kong Guksu - The cold Korean noodle soup
more recipes please
Taco
Granola
Broccoli
Tofu
Onigiri
Brownie
Mango
Banana
Cacao
Taco
Granola
Broccoli
Tofu
Onigiri
Brownie
Mango
Banana
Cacao
Taco
Granola
Broccoli
Tofu
Onigiri
Brownie
Mango
Banana
Cacao
Plant-based food for
everyone
