Yuzu Kyōdai
Yuzu Kyōdai is a Japanese consumer insights and strategy consultancy.
The YK team tackles complex strategy challenges for global consumer brands, with a particular focus on translating global brands for Japanese and APAC markets. The main challenge was to create a brand that felt both distinctly international and innately Japanese.
Our design team developed a flexible logo system that works seamlessly in both horizontal and vertical formats, paired with a color palette inspired by Japanese Shinto traditions. To preserve the scrappy, work-in-progress spirit of a strategy firm, the identity is brought to life through handwritten annotations and playful micro-illustrations.
- Client
- Yuzu Kyōdai
- Industry
- Strategy Consultancy
- Team
- Marina Assreuy Verena Bahlsen Jens Vahle
- Deliverables
- Brand Positioning Brand redesign Web design & development Brand Collateral
